Last updated: 15 January 2026
This privacy policy explains how apexlaunch B.V. ("we", "us", or "our") collects, uses, and protects your personal information when you use our construction project performance analytics platform and website. apexlaunch B.V. is the data controller for the purposes of the General Data Protection Regulation (GDPR) and other applicable data protection laws.
Contact Details:
apexlaunch B.V.
Hoofdstraat 175
1036 JZ Amsterdam
Netherlands
Email: privacy@apexlaunch.top
Phone: +31 208600499
We collect various types of personal data when you interact with our services. The data we collect includes information you provide directly to us, information collected automatically through your use of our platform, and information from third-party sources where appropriate. Personal data we may collect includes your name, email address, phone number, company information, job title, project data, usage analytics, and technical information about your device and browser.
When you register for our analytics platform, we collect account information including your name, email address, company details, and professional information. When you use our services, we automatically collect technical data such as IP addresses, browser types, device information, and usage patterns to improve our platform performance and user experience.
We use your personal data for several purposes based on different legal grounds under GDPR. How we use your data depends on the services you use and your relationship with apexlaunch. We process your information to provide our construction analytics services, communicate with you about your account and our services, improve our platform functionality, ensure security and prevent fraud, and comply with legal obligations.
For our analytics platform users, we use project data and usage information to generate performance insights, create custom dashboards, provide predictive analytics, and deliver the core functionality of our construction project monitoring services. We also use contact information to provide customer support, send important service updates, and communicate about new features that may benefit your projects.
We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.
Our website uses various types of cookies including necessary cookies for basic functionality, analytics cookies to understand how visitors use our site, functional cookies to remember your preferences, and marketing cookies for advertising and remarketing purposes. For detailed information about the specific cookies we use, please refer to our Cookie Policy.
We do not sell your personal data to third parties. We may share your information in limited circumstances including with service providers who help us operate our platform, when required by law or legal process, to protect our rights or the safety of our users, or in connection with a business transfer such as a merger or acquisition.
Our service providers include cloud hosting providers, analytics services, customer support platforms, and security services. All service providers are contractually required to protect your data and use it only for the specific services they provide to us.
We retain your personal data for as long as necessary to provide our services and fulfil the purposes outlined in this privacy policy. Account information is retained for the duration of your active account plus seven years for business and legal purposes. Project data is retained according to your service agreement, typically for the project duration plus three years for analytics and reporting purposes. Website usage data and cookies are retained for periods ranging from session-only to two years depending on the type of data and its purpose.
When we no longer need your personal data, we will securely delete or anonymise it in accordance with our data retention policies and applicable legal requirements.
Under GDPR and other applicable data protection laws, you have several rights regarding your personal data. These rights include the right to access your personal data and receive information about how we process it, the right to rectify inaccurate or incomplete data, the right to erase your data in certain circumstances, the right to restrict processing in certain situations, the right to data portability for data you have provided to us, and the right to object to certain types of processing.
You also have the right to withdraw consent where we rely on consent as the legal basis for processing your data. Withdrawing consent will not affect the lawfulness of processing based on consent before withdrawal. If you wish to exercise any of these rights, please contact us using the details provided in this policy.
As we operate in the European Union, your data is primarily processed within the EU/EEA. If we transfer your data outside the EU/EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission or transfers to countries with adequacy decisions.
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encryption, access controls, regular security assessments, and staff training on data protection principles.
We may update this privacy policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date.
If you have questions about this privacy policy or our data practices, or if you wish to exercise your rights, please contact us at privacy@apexlaunch.top or +31 208600499. You also have the right to lodge a complaint with the relevant data protection authority if you believe we have not handled your personal data in accordance with applicable laws.
For residents of the Netherlands, the relevant supervisory authority is the Autoriteit Persoonsgegevens (Dutch Data Protection Authority).