We use cookies to improve your experience on our site and to show you relevant advertising. Learn more about our cookie policy

Cookie Preferences

Necessary

Required for basic website functionality

Analytics

Google Analytics for usage statistics

Functional

Preferences and personalisation settings

Marketing

Google Ads and personalised advertisements

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Cookie Policy

Last updated: 15 January 2026

What Are Cookies

Cookies are small text files that are placed on your computer or mobile device when you visit our website. They are widely used to make websites work more efficiently and to provide information to website owners about how users interact with their sites.

Cookies allow us to recognise your device and store some information about your preferences or past actions. This helps us provide you with a better user experience and allows us to improve our website and services.

How We Use Cookies

apexlaunch uses cookies for several purposes to enhance your experience on our construction project performance analytics platform. We use cookies to maintain your session while logged into our platform, remember your preferences and settings, analyse how our website is used to improve functionality, provide personalised content and recommendations, and support our marketing and advertising efforts.

Our cookie usage is designed to respect your privacy whilst providing you with the best possible experience on our platform. We implement Google Consent Mode v2 to ensure that your cookie preferences are respected across all our analytics and advertising integrations.

Types of Cookies We Use

Necessary Cookies

These cookies are essential for the operation of our website and cannot be switched off. They are usually set in response to actions made by you such as setting your privacy preferences, logging in, or filling in forms. Without these cookies, some parts of our website would not function properly.

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use Google Analytics to gather insights about website usage, popular content, and user behaviour patterns. This information helps us improve our website and services.

Functional Cookies

These cookies enable enhanced functionality and personalisation on our website. They may be set by us or by third-party providers whose services we have added to our pages. These cookies remember choices you make such as language preferences, region settings, or customised content.

Marketing/Advertising Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They may be used by us or our advertising partners to build a profile of your interests and show you relevant adverts on other sites. We use Google Ads for advertising and remarketing purposes.

Cookie Details

The following table provides details about the specific cookies we use on our website:

Cookie Name Purpose Duration Type
cookie_consent Stores your cookie consent preferences 1 year Necessary
session_id Maintains your login session Session Necessary
_ga Google Analytics - distinguishes unique users 2 years Analytics
_gid Google Analytics - distinguishes unique users 24 hours Analytics
_gcl_au Google Ads - conversion tracking 90 days Marketing
_gcl_aw Google Ads - attribution tracking 90 days Marketing
IDE Google DoubleClick - advertising targeting 2 years Marketing
user_preferences Stores your website preferences 6 months Functional

Third-Party Cookies

Some cookies on our website are set by third-party services that we use to enhance functionality and provide additional features. These include:

Google Analytics

We use Google Analytics to understand how visitors use our website. Google Analytics sets cookies to collect information about website usage, including pages visited, time spent on pages, and traffic sources. This data is processed anonymously and helps us improve our website performance and user experience.

Google Ads

We use Google Ads for advertising and remarketing purposes. Google Ads cookies track conversions, measure ad effectiveness, and enable us to show relevant advertisements to visitors who have previously visited our website. These cookies help us optimise our marketing campaigns and reach potential customers with targeted messaging.

Google Fonts

Our website uses Google Fonts to display custom typography. When you visit our site, Google Fonts may set cookies to optimise font loading and improve page performance. These cookies are primarily functional and help ensure consistent font rendering across different devices and browsers.

Managing Your Cookie Preferences

You have several options for managing cookies on our website:

Cookie Consent Banner

When you first visit our website, you will see a cookie consent banner that allows you to accept all cookies, reject non-essential cookies, or customise your preferences. You can change your preferences at any time by clicking on the cookie preferences link in our website footer.

Browser Settings

Most web browsers allow you to control cookies through their settings. You can usually find these options in the 'Options' or 'Preferences' menu of your browser. You can set your browser to block or alert you about cookies, though this may affect website functionality.

Third-Party Opt-Out

For Google Analytics, you can opt out by installing the Google Analytics Opt-out Browser Add-on. For Google Ads, you can manage your ad preferences through Google's Ad Settings page.

Google Consent Mode v2

We implement Google Consent Mode v2 to ensure compliance with privacy regulations and respect your cookie preferences. This technology allows us to adjust how Google Analytics and Google Ads behave based on your consent choices, ensuring that tracking and advertising cookies only function when you have given appropriate consent.

Consent Mode enables us to still receive aggregated and anonymised insights about website performance whilst respecting your privacy preferences. When you reject marketing or analytics cookies, Google's services operate in a privacy-enhanced mode that limits data collection and processing.

Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make significant changes, we will notify you by updating the "Last updated" date at the top of this policy and may provide additional notice through our website or email communications.

Contact Information

If you have questions about our use of cookies or this Cookie Policy, please contact us:

apexlaunch B.V.
Hoofdstraat 175
1036 JZ Amsterdam
Netherlands
Email: privacy@apexlaunch.top
Phone: +31 208600499

For more information about our data practices, please see our Privacy Policy.

apexlaunch

Advanced construction project performance analytics platform serving professionals across Amsterdam and the Netherlands.

apexlaunch B.V.

KvK: 64258973

VAT: NL643791285B01

Services

  • Performance Analytics
  • Real-time Monitoring
  • Predictive Insights
  • Custom Dashboards

Company

  • About Us
  • Our Team
  • Portfolio
  • FAQ

Contact

Hoofdstraat 175
1036 JZ Amsterdam
North Holland, Netherlands

+31 208600499

contact@apexlaunch.top

Hours:
Monday-Friday: 10:00 - 19:00

© 2026 apexlaunch B.V. (KvK: 64258973). All rights reserved.

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